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Star Wars: The Last Jedi trailer is everything you were hoping for and more (yes, there are Porgs)
Good things come to those who wait. Well, we've waited and waited and waitedfor a proper glimpse at Star Wars: The Last Jedi, and at long last we've got a good look. The full trailer for the eighth installment in the saga has dropped online and it's about time too; the movie arrives in a little over two months!
It's been a while since we laid eyes on The Last Jedi teaser. Six months, in fact, and this extended peek into the eagerly-awaited sequel is pretty darn impressive.
There is, of course, the question of whether or not to actually watch the trailer. Now, I know what you're thinking. Why wouldn't you? One word: spoilers. Heck, director Rian Johnson even says that those fans wanting to see the full film "clean" should avoid it. But then again, he does hastily follow that up with "but it's goooooood."
It's a tough one, folks. You can watch it a million more times or embrace the restraint of a well-trained Jedi, and wait until December 15 to see any new footage. Your call. We'll be opting for the former here. So if you're up for a deep dive into this trailer make sure to check back shortly for our detailed breakdown.
Video games have a loot box fetish, and it's starting to harm the way we play
This year, I've played seven major titles which explicitly use loot boxes as part of their in-game economies: Middle-earth: Shadow of War, Mass Effect: Andromeda, Injustice 2, Lawbreakers, Forza Motorsport 7, For Honor, and the Star Wars Battlefront 2 beta. Let's not forget, too, that Destiny 2's Bright Engrams and FIFA 18's Card Packs are essentially the same gimmick wrapped up in passably different clothing. That's seven different genres, all strung up by a gambling-oriented system of microtransactions that, until a few years ago, was relegated to the realm of the free-to-play mobile market. So what's going on?
In short, it’s an inevitable evolution of a culture which has dominated the business of the AAA industry for years. After so many episodes of controversy surrounding overt pay-to-win mechanics and shamelessly overpriced microtransactions, the loot box is the publisher's way of dressing up monetisation in more palatable packaging.
Try opening a loot box in any of the games I mentioned above, and notice the manner in which the process plays out. The player is encouraged to open the box themselves with the press of a button, as a carefully designed formula of animations and sound effects work their magic to create a great sense of anticipation, before the contents of the package is finally revealed (usually an assortment of pedestrian cosmetic items).
It’s a sensory experience that’s specifically designed to entice your attention and whet your appetite, like the eye-catching light show of a pachinko machine, and the whole song and dance implies that the loot box itself is a meaningful and entertaining investment, more than just a needless meta-game expenditure. You’re no longer merely converting real-world cash for in-game cash, but betting on an addictive lotto of luck and potential. Hell, Activision seems to believe that opening loot boxes is such a euphoric experience for its customers, that Call of Duty: WWII will actually reward players for watching others open their own loot boxes.
A common problem
For publishers, then, the loot box is the more easily marketable solution to the public relations nightmare of the microtransaction, but players are already starting to catch on to these tactics. 17 months ago, when Overwatch first arrived on the scene, its use of loot boxes generated a noticeable but relatively mild amount of fuss, as many were willing to forgive Blizzard based on the merits of the game itself.
Today, Middle-earth: Shadow of War has only just released, but it’s already arriving to a hostile reception from both press and public alike, after Warner Bros. announced that the game, a largely single-player experience, will feature an online market where players will be able to purchase loot boxes for the chance of obtaining high-level Orcs. That’s right, loot boxes for Orcs.
Having played and completed Shadow of War, I can safely say that I never visited the market on my own volition once, but that’s not to say it didn’t put a dampener on my experience with the game. During the later stages of the campaign, I could almost sense Shadow of War subtly encouraging me, like the devil on my shoulder, to skip over its endless splurge of nemesis missions and instead build an army byway of of my own wallet.
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